COMMBANK

AiMAZING

As Australia’s biggest corporate users of Ai, it was important for Commonwealth Bank to make a splash at the inaugural SXSW Sydney. We did just that and more with AiMAZING. An Ai generated, designed and empowered activation located at the very heart of the culture and innovation festival. The activation itself was an Ai empowered maze, standing as a metaphor for the complex small business journey. Within it were 3 sections where attendees could grab a free coffee in the lounge area before checking out the Tech for Good Gallery, highlighting some of the various technological innovations used by CommBank for everything from cybersecurity and protection from financial abuse to support after natural disasters and future forecasting based on historical data. They could also learn about data mining from a tech-based artwork, compete with a computer in a machine-learning game and uncover more about digital forensics and scam protection with an interactive activity. Adjacent, stood a bar run by Newtown hotspot Buddy's Bar. One of CommBank's small business clients, Buddy's Bar is known for its innovative self-serve drinks and buzzy vibes.

MAESTRO.

A part of the ongoing SportsBet Same-Game-Multi Feels Like campaign.

STOP PEP11

Client: Surfrider Foundation

Agency: Direct

Located on the beaches, we enjoy everything the ocean has to offer. So naturally we’d jump at any opportunity to combine with an organisation like Surfrider, to raise awareness of a government plan which could decimate it.

A ongoing proposal to approve gas exploration along the NSW coastline known as PEP11, could have devastating immediate and permanent impact upon the local environment and marine life.

As part of the Stop Pep 11 campaign, we created a unique social media Augmented Reality filter allowing Instagram users to place an oil rig silhouette along their favourite coastal horizon.

Already, the campaign has drawn the support of politicians both State and Federal, from both sides of the aisle.

This is just our small way, of helping a big cause, close to our homes and our hearts.

SWEAT HAPPENS

Client: Frucor Suntory

Agency: Connecting Plots

We firmly established Maximus in the market as the non-sports, sports drink. Over 70% of sports drinks are actually consumed during non-sporting occasions. Our Sweat Happens integrated campaign celebrates all of these. The campaign lived in Social, OOH and POS. Hugely successful from both a sales and awareness perspective, several of the more risqué outdoor installations even had to be removed due to mild public outrage. Job done…

All In One Place

Current brand campaign celebrating Foxtel’s channel aggregation.

THE BIRD IN BIRDSVILLE

Client: KFC

Agency: Ogilvy Sydney

What better way to remind people of great tasting KFC than by showing others enjoying it for the very first time. Finding those people would mean having to travel to somewhere like Mars, or alternatively, outback Australia. The aptly named Birdsville to be exact. The most isolated town in Australia and 685km from the nearest KFC.

They say the journey is the destination, and there's no better example of this than here. To get us all the way to Birdsville and its notorious (also aptly named) Big Red Bash music festival, we engaged the Mad Max Fury Road team to design and buildThe Colonel, a dynamic, customised food, production and entertainment vehicle like no-other.

And who better to helm the mighty vehicle than social media sensations, the How Ridiculous trio.

Two thousand kilometres, hours of content, social activations and several TVC's later, we have a successful, fully-integrated brand campaign with an estimated total reach of over 41,000,000. Certainly something to crow about.

COFFEE MOMENTS

Client: Bega Dairy

Agency: BMF

An award-winning classic TVC campaign. This highlighted some of those awkward moments when coffee doesn't necessarily mean just coffee.

A SURFING JOURNEY IN 360VR

Client: JEEP / World Surf League

Agency: Rapid Films

A ground-breaking interactive 360VR experience for Jeep USA & World Surf League. Shot by legendary surf director Taylor Steele and featuring World Surf League pros Jordy Smith, Malia Manuel and the legendary Sunny Garcia, this enabled viewers to select their journey through gaze-based interactions, where their eyes become the controllers. Best viewed on mobile or headset via the Jeep Sessions App. So immersive you'll need a wetsuit.

IN GREAT HANDS

The Great Barrier Reef Marine Park Authority is Australia’s official reef management agency, leading a global effort to preserve and protect one of the planet’s most significant natural wonders. Our multi-channel national campaign, The Great Barrier Reef is In Great Hands. Ours and Yours, heroes the work of this agency whilst reminding Australians that they too can contribute. The campaign places a particular emphasis on the indigenous community who've nurtured the reef for over 60,000 years and continue to do so as important members of the agency.

SAVING IS THE NEW SPENDING

It's a bold move for a financial institution to declare war on spending at any time, let alone during the era of bling. But that's exactly what UBank did, vaulting the institution from virtual obscurity into the top 10 almost overnight.

OZZIE VS MOZZIE

Client: Australian Federal Govt.

Agency: Ogilvy Sydney

Australians are battlers and rarely back down from a challenge. This campaign for the Australian Federal Government Department of Health is aimed at creating awareness around the Japanese Encephalitis Virus that currently threatens all Australians.

Although still in its infancy, this initiative is already proving highly effective.

ALLERGY SEASON

Spring is the season for allergies and puns it seems with our recent campaign for Telfast.

SEE AMERICA IN AN AIRSTREAM

A iconic print and poster campaign celebrating a truly American icon.

YOUi

Stories of Change.

As sponsors of the NRL Referees, we created a campaign to help humanise these passionate yet often maligned and misunderstood individuals, through a series of unique, candid perspectives.

NISSAN X MARVEL

Nissan provide both vehicles and financial support to the Los Angeles County Lifeguards. Created in collaboration with Marvel comics, this memorable OHH campaign literally heroes these brave individuals, while casting the dangers of the ocean as formidable arch villains.

As well as being immensely proud of these they were also my only piece of work to make it onto our CCO Lee Clow's prestigious office wall.

#MeetMyNeighbour

Client: Nestlé

Agency: Infinity Squared

A social media initiative to unite real-life neighbours over a hot cuppa. This collaboration between Facebook and Nescafe was driven by a series of 60 second narrative films that ran on YouTube, Facebook and catch-up-TV, telling the true story of unlikely friends brought together by a shared fence.

Highly regarded within Facebook and shared globally as a best-practice case study.

GIIGASAURUS

Client: iiNEt

Agency: BWM Dentsu

We created Giigasaurus , a giant steel framed dinosaur furnished with redundant technology as a sustainability statement. Built by two of Australia’s leading sculptors, Giigasaurus was furnished with obsolete modems and mobile phones gathered by local schools as part of a larger recycling and upgrading initiative. The work was showcased at the world's largest outdoor exhibition; Sculptures By the Sea, and viewed in person by over 600,000 visitors. Another 270,000 shares on FB helped it earn a Cannes Branded Experience Lion.

LIFE TAKES VISA

An integrated visual campaign that had to make sense in any language. Just a few prominent early examples of our global Life Takes VISA campaign.

Our mission was to position independent brewer Travla as the Yeti of beer. Something that’s both a catylst and tonic for adventure. We started the journey to do so via this campaign featuring owner and iconic Australian actor, Travis Fimmel.

EASY WAY TO GOURMET

Client: McDonalds

Agency: DDB Australia

This campaign with super successful recall and results, landed The Easy Way to Gourmet positioning that's still in play.

WINTER OLYMPIC DREAMS

Client: McDonalds Global

Agency: TBWA Global

Created while part of the TBWA global SWAT team following an international pitch win, this big budget spot screened in over 129 countries leading up to the Winter Olympic Games.

Miller Design Lab

Submerged in black and gold, the Miller Design Lab kicked off its series of creative events with a launch party that celebrated everything arts, culture, design and technology. The invite-only event saw Chapel Street's SoHigh Gallery transformed into a glistening space that offered revellers an eclectic setting to eat, drink and enjoy works by the artistic collaborators of the Miller Design Lab.

Flying into Melbourne to host the kick-off event was the creative mastermind and global curator for the Miller Design Lab, Jeff Staple. Wearing his trademark Nike SB Pigeon — the shoe that kick-started his career and sent New York sneakerheads bonkers in 2005 — Staple explained that he set out to "find the common DNA that flows between the different creators" featured throughout this event series. Meanwhile, Staple also led an animated conversation between the artists as they considered their own creative practices, the Australian art scene and how technology could shape art and design in the future.

Half chic warehouse, half vibrant gallery, SoHigh Gallery was the perfect spot to highlight the artists' work. Meagan Streader's glowing orange and yellow electroluminescent tunnel transfixed attendees. Buff Diss' topographical mural was created in real-time while guests ate, drank and danced. Dreamcatchersdreamtime and Think Positive Prints' semi-transparent yellow and rose-coloured screens dangled from the ceiling beams creating an incredible centrepiece. And Christie Morgan helped partygoers experience Pitch Studios' immersive virtual reality work.

Attendees were welcomed to the dancefloor at each party by the likes of DJ Nick Murray and DJ Paz and Alice Q, and a lucky few even managed to get their hands on NANA JUDY merchandise specially created for the event.

After each event ended, revellers were invited to kick-on at the after parties held at The Emerson where DJ Sunshine, DJ Sezzo, DJ Cassette kept the vibe going. And rounding out this series of high-octane arty parties, Total Giovanni took to the decks on closing night hosted by NANA JUDY.

HOW’S YOUR FORM

Client: TABCORP

Agency: BWM Dentsu

The TAB How's Your Form integrated campaign for Australia's largest sports gaming agency was a hugely effective celebration of celebration itself, showcasing the many unique and humorous ways punters celebrate a win.

It also demonstrated how winning moments became legendary ones when celebrated in the festive and highly social TAB locations. The brand’s category differentiator.

As well as TVC’s, OOH executions, the campaign included a competition encouraging punters to share their own winning moments. Over 70,000 were uploaded to the Facebook page and microsite.

This ongoing brand campaign led to a 5.9% increase in overall revenue, setting a benchmark for the gaming category, even spawning competitor parody campaigns.

JUST WHAT YOU NEED

Client: Amaysim

Agency: Special Group

An integrated national telco campaign celebrating less is more. Encouraging customers to say goodbye to things they no longer need such as lock-in telco contracts. This featured a well-known musical composition re-recorded by Opera Sydney by the Prague Symphony Orchestra. Hugely effective, this is still running over 2 years later on broadcast TV, Social and radio.

NO STONE UNTURNED

Client: Nissan America & ESPN

Agency: TBWA Chiat Day Los Angeles

Long before Ted Lasso there was Rick Utzinger. Created specifically for the March Madness U.S. college basketball series, this ground-breaking longer form branded content campaign served as an entertaining parody of college sports recruiting.

WELCOME TO MAGIC HOUR

Australian winemaker Casella, home of Yellow Tail, the world’s most popular wine, engaged us to develop a brand around their latest global offering, Magic Box. Armed only with a name and label, we proceeded to create a brand story and charismatic character implemented globally as well as the Welcome to Magic Hour brand campaign . For this worldwide celebration of that most magical and transitional time of day, we partnered with Getty Custom Content to capture create dozens of talented global filmmaker’s interpretations of Magic Hour, across every single time zone. The result being a treasure trove of compelling and engaging campaign assets to be distributed throughout global markets.

The campaign also features live cam billboards to various cities and famous sights experiencing magic hour.

Listed below:

OOH, Digital, Hero Film, & Creator Films.

A WORLD OF DIFFERENCE

Client: SBS Broadcasting

Agency: Joy

The ubiquitous brand line for Australia’s multicultural national public TV network. It's always an added bonus to create the new positioning for a brand that you support and truly believe in. That was certainly the case in this instance with, A World of Difference for SBS, Australia's multicultural broadcasting network.

Director of marketing Jane Palfreyman put it best: “Over the last 40 years, SBS has become a trusted and much loved part of our culture, as the only network to reflect the true makeup of Australia.

“In 2019 SBS’s new brand proposition beautifully sums up our belief that together, our collective differences make for a better society… and better entertainment.

“These differences don’t just make a difference; they make ‘a world of difference”.

GRAMMYS HALF-TIME SHOW

Client: The Grammys

Agency: Viacom

We literally flipped the script. When Pepsi briefed in a Grammys spot advertising their upcoming Superbowl Halftime Show, we decided to turn the tables and create a Halftime Show for the Grammys, performed of course by NFL players. This led to a two-and-a-half-minute epic gala performance featuring past footballing greats Shannon Sharpe, Mike Ditka, Terry Bradshaw and Deion Sanders.Dancing With the Stars' pro Mark Ballas was engaged to choreograph the entire routine and the result as you can see was some pretty entertaining stuff played out before one of the biggest live TV audiences in history.

DON’T RUSH TO THE OTHER SIDE

Client: NSW Govt.

Agency: Ogilvy Sydney

We erected giant sets of Pearly Gates at the State’s deadliest railway crossings. Transport for New South Wales needed a way to raise awareness of the dangers posed to car drivers failing to slow down or stop at rural railway crossings. With no internet and barely any radio signal, they believed the most effective way to do so was via traditional outdoor. We agreed with them on the outdoor part, but not so much with the traditional.

We instead decided to construct a 50ft ominous set of steel Pearly Gates and place them around several notoriously dangerous railway crossings in rural New South Wales. These would then automatically open slightly whenever a train was on approach.

Launched with much fanfare by Government and community leaders, these gates proved effective from both a safety and awareness perspective, generating an enormous groundswell of social media activity and PR.

WOLLONGONG STRONG

There is little doubt that the strength of character evident in the industrial Illawarra region would seep into their university’s DNA.

We called it ‘Wollongong Strong’ – an idea that translates to hard work, determination and fearless thinking in the pursuit of our ongoing mission to better society. And no matter where one might then go in the world, or no matter what one does, they can always draw strength from their time at UOW. The unique strength of Wollongong’s people, research and discoveries radiates out into the wider world, causing real world impact. Campaign assets included on-campus and key off-campus regional signage, Open Day brand activation, a fit-for-purpose Wollongong Strong website, a highly shareable series of social media narratives, a definitive brand commercial and five short film vignettes.

MESSAGE IN A BOTTLE

In 1960 renegade artist Lyall Randolph placed a pair of glistening bronze mermaid sculptures atop Big Rock at the northern end of Sydney's world famous Bondi Beach. Although damaged and almost destroyed by the elements over time, these Bondi Mermaids remained until 1976.

Bondi Advertising created an initiative to revive these greatly revered seaside icons, only in a way Randolph himself could never have imagined…virtually.

Message in a Bottle was a part-real, part-virtual installation featuring 3D digitally rendered mermaid sculptures. Through Augmented Reality, this meeting of tradition and technology could be viewed on a smartphone or tablet via specifically created iTunes and Android Apps.

Activated simply by aiming the device at digital markers embedded in a large vintage-looking fibreglass bottle; the Bondi Mermaid would then appear on screen and in situ and could be viewed in bronze, marble, wood and even wobbling red jelly. This image could then be captured and posted directly to viewer’s individual Facebook profiles.

Sculpture By the Sea, the world’s largest outdoor exhibition attracting over half a million visitors each year, seemed like the perfect platform to showcase <i>Message in a Bottle</i>. This the exhibition’s fist ever part-virtual installation, was well received generating both a great deal of publicity and over 50,000 App downloads. A miniature version on a plinth was also displayed in the exhibit's Sculpture Inside section.

An extension of the Message In a Bottle initiative is an ongoing online and social media public petition to revive those pieces in all their original glory, at the very same spot they once proudly sat.

INFUSED WITH IMAGINATION

Local executions that became an integral part of the award winning and hugely effective global brand campaign.

THE BLUES CAN