ONLY WHAT YOU NEED

An integrated national telco campaign celebrating how less is more, by encouraging customers to say goodbye to redundant things in their lives such as lock-in telco contracts. The campaign featured a well-known musical composition re-recorded by the Prague Symphony Orchestra, via Opera Sydney.

TAKE THE PISS

Be it through iconic acting roles or running his own locally brewed independent beer business, Travis Fimmel is renowned for taking his work but not himself, too seriously. We wanted to reflect this Aussie loveable-larrikin spirit via an integrated campaign in partnership with BWS - Australia’s largest liquor retailer. Set in his home town on the Murray River, we follow Travis as he delivers beer to some local mates who can’t help but Take the Piss - literally and figuratively.

AiMAZING

As Australia’s biggest corporate users of Ai, it was important for Commonwealth Bank to make a splash at the inaugural SXSW Sydney. We helped achieve that and more with AiMAZING. An Ai generated, designed and empowered activation, located at the very heart of the culture and innovation festival. The activation itself was an Ai empowered maze, standing as a metaphor for the complex small business journey. Within it were 3 sections where attendees could grab a free coffee in the lounge area before checking out the Tech for Good Gallery, highlighting some of the various technological innovations used by CommBank for everything from cybersecurity and protection from financial abuse to support after natural disasters and future forecasting based on historical data. They could also learn about data mining from a tech-based artwork, compete with a computer in a machine-learning game and uncover more about digital forensics and scam protection with an interactive activity. Adjacent, stood a bar run by Newtown hotspot Buddy's Bar. One of CommBank's small business clients, Buddy's Bar is known for its innovative self-serve drinks and buzzy vibes.

SWEAT HAPPENS

This campaign firmly established Maximus in the category as the non-sports, sports drink. Over 70% of sports drinks are actually consumed during non-sporting occasions and our Sweat Happens integrated campaign celebrated all of these. Hugely successful from both a sales and awareness perspective, several of the more risqué outdoor installations even had to be removed due to public outrage. Job done…

BRINGING THE BIRD TO BIRDSVILLE

What better way to remind people of great tasting KFC than by showing others enjoying it for the very first time. Finding those people would mean having to travel to somewhere like Mars, or alternatively, outback Australia -the aptly named Birdsville to be exact. Possibly the most isolated town in Australia and 685km from the nearest KFC.

They say the journey is the destination, and there's no better example of this than here. To get us all the way to Birdsville and its notorious (also aptly named) Big Red Bash music festival, we engaged the Mad Max Fury Road team to design and buildThe Colonel, a dynamic, customised food, production and entertainment vehicle like no-other.

And who better to helm the mighty vehicle than social media sensations, the How Ridiculous trio.

Two thousand kilometres, hours of content, social activations and several TVC's later, we have a successful, fully-integrated brand campaign with an estimated total reach of over 41,000,000. Certainly something to crow about.

#MeetMyNeighbour

This was a social media based initiative to unite real-life neighbours. Driven by a series of 60 second narrative films that ran on YouTube, Facebook and catch-up-TV, this collaboration between Facebook and Nescafe told the true stories of unlikely friends brought together by a shared fence and a warm cup of Joe.

Extensions to the concept included sponsored block parties and branded neighbourhood free coffee carts. The campaign was highly regarded within Facebook and shared globally as a best-practice case study.

STOP PEP 11

As an integral component of the successful Stop Pep 11 ocean drilling campaign, we created a unique social media Augmented Reality filter, allowing Instagram users to see exactly what an oil rig perched on their local coastal horizon might look like.

A SURFING JOURNEY IN 360VR

A ground-breaking interactive 360VR experience for Jeep USA & World Surf League. Shot by legendary surf director Taylor Steele and featuring World Surf League pros Jordy Smith, Malia Manuel and the legendary Sunny Garcia, our film enabled viewers to select their journey through gaze-based interactions, where eyes become the controllers. Best viewed on mobile or headset via the Jeep Sessions App, it’s so immersive it should come with a wetsuit.

DON’T RUSH TO THE OTHER SIDE

We erected giant sets of Pearly Gates at the State’s deadliest railway crossings. Transport for New South Wales needed a way to raise awareness of the dangers posed to car drivers failing to slow down or stop at rural railway crossings. With no internet and barely any radio signal, they believed the most effective way to do so was via traditional outdoor. We agreed with them on the outdoor part, but not so much with the traditional.

We instead decided to construct a 50ft ominous set of steel Pearly Gates and place them around several notoriously dangerous railway crossings in rural New South Wales. These would then automatically open slightly whenever a train was on approach.

Launched with much fanfare by Government and community leaders, these gates proved effective from both a safety and awareness perspective, generating an enormous groundswell of social media activity and PR.

IN GREAT HANDS

The Great Barrier Reef is in Great Hands. Ours and Yours - national brand campaign heroes the work of the world’s largest living organism’s official management authority, while encouraging all Australians to do their bit to help preserve the Reef. h campaign also highlights the contribution of the local indigenous community, who've continued to nurture the reef for over 60,000 years.

Miller Design Lab

Submerged in black and gold, the Miller Design Lab kicked off its series of creative events with a launch party that celebrated everything arts, culture, design and technology. The invite-only event saw Chapel Street's SoHigh Gallery transformed into a glistening space that offered revellers an eclectic setting to eat, drink and enjoy works by the artistic collaborators of the Miller Design Lab.

Flying into Melbourne to host the kick-off event was the creative mastermind and global curator for the Miller Design Lab, Jeff Staple. Wearing his trademark Nike SB Pigeon — the shoe that kick-started his career and sent New York sneakerheads bonkers in 2005 — Staple explained that he set out to "find the common DNA that flows between the different creators" featured throughout this event series. Meanwhile, Staple also led an animated conversation between the artists as they considered their own creative practices, the Australian art scene and how technology could shape art and design in the future.

Half chic warehouse, half vibrant gallery, SoHigh Gallery was the perfect spot to highlight the artists' work. Meagan Streader's glowing orange and yellow electroluminescent tunnel transfixed attendees. Buff Diss' topographical mural was created in real-time while guests ate, drank and danced. Dreamcatchersdreamtime and Think Positive Prints' semi-transparent yellow and rose-coloured screens dangled from the ceiling beams creating an incredible centrepiece. And Christie Morgan helped partygoers experience Pitch Studios' immersive virtual reality work.

Attendees were welcomed to the dancefloor at each party by the likes of DJ Nick Murray and DJ Paz and Alice Q, and a lucky few even managed to get their hands on NANA JUDY merchandise specially created for the event.

After each event ended, revellers were invited to kick-on at the after parties held at The Emerson where DJ Sunshine, DJ Sezzo, DJ Cassette kept the vibe going. And rounding out this series of high-octane arty parties, Total Giovanni took to the decks on closing night hosted by NANA JUDY.

All In One Place

Launch TVC element of the current brand campaign celebrating Foxtel’s new multi-network aggregation.

SEE AMERICA IN AN AIRSTREAM

A iconic print and poster campaign celebrating a truly American icon.

A CAGE EGG IS A BAD EGG

For years animal advocacy groups had used brutal imagery and shock tactics in an effort to discourage consumers from buying cheaper but cruelly produced cage eggs. Research however revealed there had become a real viewer fatigue to this extreme approach. So we instead successfully opted to use humour to address what is obviously a very serious cause.

The campaign lives as punchy 15 second TVC's, engaging OOH executions and an online component featuring our anti-hero continuing his obnoxious behaviour into the social realm.

GIIGASAURUS

Client: iiNEt

Agency: BWM Dentsu

We created Giigasaurus , a giant steel framed dinosaur furnished with redundant technology as a sustainability statement. Built by two of Australia’s leading sculptors, Giigasaurus was furnished with obsolete modems and mobile phones gathered by local schools as part of a larger recycling and upgrading initiative. The work was showcased at the world's largest outdoor exhibition; Sculptures By the Sea, and viewed in person by over 600,000 visitors. Another 270,000 shares on FB helped it earn a Cannes Branded Experience Lion.

OZZIE VS MOZZIE

Australians are battlers and rarely back down from a challenge. This campaign for the Australian Federal Government Department of Health is aimed at creating awareness around the Japanese Encephalitis Virus that currently threatens all Australians.

Although still in its infancy, this initiative is already proving a highly effective repellant to the disease.

ALLERGY SEASON

Spring is the season for allergies and puns it seems with our recent campaign for Telfast.

A WORLD OF DIFFERENCE

Client: SBS Broadcasting

Agency: Joy

The ubiquitous brand line for Australia’s multicultural national public TV network. It's always an added bonus to create the new positioning for a brand that you support and truly believe in. That was certainly the case in this instance with, A World of Difference for SBS, Australia's multicultural broadcasting network.

Director of marketing Jane Palfreyman put it best: “Over the last 40 years, SBS has become a trusted and much loved part of our culture, as the only network to reflect the true makeup of Australia.

“In 2019 SBS’s new brand proposition beautifully sums up our belief that together, our collective differences make for a better society… and better entertainment.

“These differences don’t just make a difference; they make ‘a world of difference”.

LIFE TAKES VISA

An integrated visual campaign that had to make sense in any language. Just a few prominent early examples of our global Life Takes VISA campaign.

COFFEE MOMENTS

An award-winning classic TVC campaign. This highlighted some of those awkward moments when coffee doesn't necessarily mean just coffee.

WOLLONGONG STRONG

There is little doubt that the strength of character evident in the industrial Illawarra region would seep into their university’s DNA.

We called it ‘Wollongong Strong’ – an idea that translates to hard work, determination and fearless thinking in the pursuit of our ongoing mission to better society. And no matter where one might then go in the world, or no matter what one does, they can always draw strength from their time at UOW. The unique strength of Wollongong’s people, research and discoveries radiates out into the wider world, causing real world impact. Campaign assets included on-campus and key off-campus regional signage, Open Day brand activation, a fit-for-purpose Wollongong Strong website, a highly shareable series of social media narratives, a definitive brand commercial and five short film vignettes.