SWEAT HAPPENS

Client: Frucor Suntory

Agency: Connecting Plots

We firmly established Maximus in the market as the non-sports, sports drink. Over 70% of sports drinks are actually consumed during non-sporting occasions. Our Sweat Happens integrated campaign celebrates all of these. The campaign lived in Social, OOH and POS. Hugely successful from both a sales and awareness perspective, several of the more risqué outdoor installations even had to be removed due to mild public outrage. Job done…