THE BIRD IN BIRDSVILLE

Client: KFC

Agency: Ogilvy Sydney

What better way to remind people of great tasting KFC than by showing others enjoying it for the very first time. Finding those people would mean having to travel to somewhere like Mars, or alternatively, outback Australia. The aptly named Birdsville to be exact. The most isolated town in Australia and 685km from the nearest KFC.

They say the journey is the destination, and there's no better example of this than here. To get us all the way to Birdsville and its notorious (also aptly named) Big Red Bash music festival, we engaged the Mad Max Fury Road team to design and buildThe Colonel, a dynamic, customised food, production and entertainment vehicle like no-other.

And who better to helm the mighty vehicle than social media sensations, the How Ridiculous trio.

Two thousand kilometres, hours of content, social activations and several TVC's later, we have a successful, fully-integrated brand campaign with an estimated total reach of over 41,000,000. Certainly something to crow about.