A CAGE EGG IS A BAD EGG

For years animal advocacy groups had used brutal imagery and shock tactics in an effort to discourage consumers from buying cheaper but cruelly produced cage eggs. Research however revealed there had become a real viewer fatigue to this extreme approach. So we instead successfully opted to use humour to address what is obviously a very serious cause.

The campaign lives as punchy 15 second TVC's, engaging OOH executions and an online component featuring our anti-hero continuing his obnoxious behaviour into the social realm.