#OVER THE INFLUENCE
Beach Beer Bondi created a drop for the craft enthusiasts who know good beer and don’t get caught up in the hype. This social campaign has some fun with the swathe of social media Influencers, often using Bondi Beach as their aspirational backdrop for all kinds of personal promotions.
SOCIAL DISTANCE STICK
Bondi hasn’t exactly been famous for its social distancing. We thought it would show responsibility for a local brand to take the initiative in a lighthearted manner, appropriate to the category.