This campaign supported the launch of the National Lung Cancer Screening Program, aimed at increasing awareness and participation among eligible Australians. 

With lung cancer Australia’s leading cause of cancer-related death, this screening program offered a new opportunity for early detection, when it’s 75% more treatable. But to do so, we needed to ensure that everyone eligible knew about this program and was supported to participate. 

The It's Good to Know campaign reflected the diversity of the eligible population and ran extensively across TV, radio, digital, social media, outdoor and through community platforms to reach people where they were.