COMMBANK

AiMAZING

As Australia’s biggest corporate users of Ai, it was important for Commonwealth Bank to make a splash at the inaugural SXSW Sydney. We did just that and more with AiMAZING. An Ai generated, designed and empowered activation located at the very heart of the culture and innovation festival. The activation itself was an Ai empowered maze, standing as a metaphor for the complex small business journey. Within it were 3 sections where attendees could grab a free coffee in the lounge area before checking out the Tech for Good Gallery, highlighting some of the various technological innovations used by CommBank for everything from cybersecurity and protection from financial abuse to support after natural disasters and future forecasting based on historical data. They could also learn about data mining from a tech-based artwork, compete with a computer in a machine-learning game and uncover more about digital forensics and scam protection with an interactive activity. Adjacent, stood a bar run by Newtown hotspot Buddy's Bar. One of CommBank's small business clients, Buddy's Bar is known for its innovative self-serve drinks and buzzy vibes.