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Steven Thomson

Creative Director / Strategist / Copywriter

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GIGABYTE X INTEL

GIGABYTE

We engaged multi-platinum Australian DJ and producer Timmy Trumpet in a campaign to promote their latest INTEL Z490 AORUS Motherboards, powered by INTEL’s 10th Generation Core processor.

To highlight the power of the Z490’s DTS:X® Ultra 3D audio function, we teamed up Timmy and Dr. Andrew Belletty of the National Institute of Experimental Arts. A leading researcher in the field of Immersive Audio and a founding member of musical group Yothu Yindi, Belletty was appointed to mix the experimental track and test the motherboard’s spatial audio capability. Wearing headphones listeners can expect to hear stationary and moving sounds above, below and around them.

To showcase the new generation of 3D audio for games, the multi-sensory experiment is paired with a slew of gameplay projections from the upcoming action video game title ‘Outriders’. The highly anticipated game comes from publisher Square Enix & the newly independent studio ‘People Can Fly’ – also known for their work on the Gears of War series & Fortnite.

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