WELCOME TO MAGIC HOUR

Australian winemaker Casella, home of Yellow Tail, the world’s most popular wine, engaged us to develop a brand around their latest global offering, Magic Box. Armed only with a name and label, we proceeded to create a brand story and charismatic character implemented globally as well as the Welcome to Magic Hour brand campaign . For this worldwide celebration of that most magical and transitional time of day, we partnered with Getty Custom Content to capture create dozens of talented global filmmaker’s interpretations of Magic Hour, across every single time zone. The result being a treasure trove of compelling and engaging campaign assets to be distributed throughout global markets.

The campaign also features live cam billboards to various cities and famous sights experiencing magic hour.

Listed below:

OOH, Digital, Hero Film, & Creator Films.