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Steven Thomson

Creative Director / Strategist / Copywriter

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NISSAN X ESPN

NO STONE UNTURNED

Client: Nissan America & ESPN

Agency: TBWA Chiat Day Los Angeles

Long before Ted Lasso there was Rick Utzinger. Created specifically for the March Madness U.S. college basketball series, this ground-breaking longer form branded content campaign served as an entertaining parody of college sports recruiting.

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