GRAMMYS HALF-TIME SHOW

Client: The Grammys

Agency: Viacom

We literally flipped the script. When Pepsi briefed in a Grammys spot advertising their upcoming Superbowl Halftime Show, we decided to turn the tables and create a Halftime Show for the Grammys, performed of course by NFL players. This led to a two-and-a-half-minute epic gala performance featuring past footballing greats Shannon Sharpe, Mike Ditka, Terry Bradshaw and Deion Sanders.Dancing With the Stars' pro Mark Ballas was engaged to choreograph the entire routine and the result as you can see was some pretty entertaining stuff played out before one of the biggest live TV audiences in history.