A WORLD OF DIFFERENCE

Client: SBS Broadcasting

Agency: Joy

The ubiquitous brand line for Australia’s multicultural national public TV network. It's always an added bonus to create the new positioning for a brand that you support and truly believe in. That was certainly the case in this instance with, A World of Difference for SBS, Australia's multicultural broadcasting network.

Director of marketing Jane Palfreyman put it best: “Over the last 40 years, SBS has become a trusted and much loved part of our culture, as the only network to reflect the true makeup of Australia.

“In 2019 SBS’s new brand proposition beautifully sums up our belief that together, our collective differences make for a better society… and better entertainment.

“These differences don’t just make a difference; they make ‘a world of difference”.