Set to Johnny O’Keefe’s classic Australian anthem ‘Shout!’ (a giant nod to the brand’s 60 year heritage) TAB’s new brand campaign celebrates the visceral joy of sport you can only get with TAB bet. The roar of a crowd, the thrill of a shared win and the energy of being part of something real, given TAB is the only sports betting agency available in pubs, stadiums and racetracks.