TAKE THE PISS

Be it through iconic acting roles or running his own locally brewed independent beer business, Travis Fimmel is renowned for taking his work but not himself, too seriously. We wanted to reflect this Aussie loveable-larrikin spirit via an integrated campaign in partnership with BWS - Australia’s largest liquor retailer. Set in his home town on the Murray River, we follow Travis as he delivers beer to some local mates who can’t help but Take the Piss - literally and figuratively.