WOLLONGONG STRONG

There is little doubt that the strength of character evident in the industrial Illawarra region would seep into their university’s DNA.

We called it ‘Wollongong Strong’ – an idea that translates to hard work, determination and fearless thinking in the pursuit of our ongoing mission to better society. And no matter where one might then go in the world, or no matter what one does, they can always draw strength from their time at UOW. The unique strength of Wollongong’s people, research and discoveries radiates out into the wider world, causing real world impact. Campaign assets included on-campus and key off-campus regional signage, Open Day brand activation, a fit-for-purpose Wollongong Strong website, a highly shareable series of social media narratives, a definitive brand commercial and five short film vignettes.