HOW’S YOUR FORM

Client: TABCORP

Agency: BWM Dentsu

The TAB How's Your Form integrated campaign for Australia's largest sports gaming agency was a hugely effective celebration of celebration itself, showcasing the many unique and humorous ways punters celebrate a win.

It also demonstrated how winning moments became legendary ones when celebrated in the festive and highly social TAB locations. The brand’s category differentiator.

As well as TVC’s, OOH executions, the campaign included a competition encouraging punters to share their own winning moments. Over 70,000 were uploaded to the Facebook page and microsite.

This ongoing brand campaign led to a 5.9% increase in overall revenue, setting a benchmark for the gaming category, even spawning competitor parody campaigns.